Alao launches first major "simply easy" campaign
The comparison website Alao.ch is launching its first national multichannel campaign. Humorous scenes are meant to show that many things in life are hard to change—but switching cell phone plans, on the other hand, is very easy.
Whether it's an uncomfortable seat on an airplane or a tattoo with a spelling mistake, some things are difficult to "correct". This is not the case with cell phone subscriptions, which can be easily changed via Alao. The start-up's current campaign, which has been running on TV, DOOH, social media and other digital channels since Monday, focuses on this insight.
The background to this is a survey conducted by Appinio on behalf of Alao, which shows that 54.3% of respondents believe that switching subscriptions is complicated - a widespread misconception. "We want to change that with our campaign," explains Walter Salchli, founder and CEO of Alao. Because there are countless times when it would be worth checking your subscription. At least whenever there are big changes in your life. Your first trip, your first home, moving in together or planning a family. This is why the campaign also shows different everyday moments that are intended to appeal to a broad target group.
The campaign marks an important step for the company, which was founded in 2019 and aims to establish itself as the leading platform for the digital optimization of mobile and internet subscriptions in Switzerland.
