Agency at the airport and Bauhaus Switzerland are using the big trowel
The St. Gallen agency at the airport is promoting Bauhaus Schweiz's recently renovated Mels location as part of a promotional campaign.
In the five specialist centers of Bauhaus Switzerland, professional craftsmen and ambitious do-it-yourselfers can find 120,000 products and expert advice from professionals - including at the Mels site. Following extensive renovation work during ongoing operations, this was completed in 2022.
In order to increase the frequency with existing and new customers, Bauhaus Switzerland commissioned the agency at the airport with the development and implementation of a down-to-earth promotional campaign. For all those who like to plane thick boards, build high walls and lay large pipes, there were snack and shopping vouchers. In addition to B2B snack mailings, a public report, an OOH poster campaign, banners, social media ads and a landing page were implemented.
Responsible at Bauhaus Switzerland: Dr. Christoph Theler (CEO), Melanie Pinter (Head of Marketing), Céline Meichtry (Marketing Manager), Responsible at agency at the airport: René Eugster (overall responsibility), Michael Lindenmann (PR/text), Dominique Rutishauser (art direction), Ketil Eggum (art direction), Max Eugster (consulting/project management).
