Agency at the airport provides movement at Autofit
The Altenrhein agency at the airport has created a video campaign for Autofit, a network of independent specialty auto repair shops.
With almost 300 partners, the Autofit network is one of the largest multi-brand networks in Switzerland. To make the extensive range of services even better known to motorists, surprising moving image measures were developed.
The campaign, which has been running since March, shows with a wink how optimally Autofit garages take care of their customers' vehicles. Each short movie in the series shows a service that can be booked online at Autofit garages. The measures include movies, social media, cinema spots, landing pages, in-feed ads and POS material.
Responsible at Hostettler Autotechnik: Marcel Stocker (Head of Automotive), Natalie Schafroth (Head of Marketing). Responsible at agency at the airport: René Eugstair (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Colin Kühnis, Katie Eugster (animation), Miriam Egli (text/consulting).
