Airport agency sends Ghostbusters into battle for T-Systems
The agency at the airport was commissioned by T-Systems International to handle the brand launch campaign for «Code Zero.».
System downtimes, failures of business-critical IT services, disruptions to ongoing operations - these problems not only cost a lot of money, but in the worst-case scenario can threaten a company's existence. In such cases, companies urgently need help from experts to restore IT operations as quickly as possible. With Code Zero, T-Systems has developed an emergency service that does just that: A team of experts comes to the company to ensure that IT is stabilized around the clock from day one and to provide professional support for incident and change management.
The agency at the airport was commissioned with the campaign for the brand launch of "Code Zero" by T-Systems International. The fighters for good were sent as Ghostbusters into the fight against evil in the IT world. The launch took place at the Gartner CIO & IT Executive Summit in Munich.
Period of use: From summer 2017
Advertising media: Logo, brand world, microsite, "videogame", direct mailings, live communications, ambient marketing, brochures
Responsible at T-Systems International: Monika Thomasberger (Marketing & Communications), Stephan Kasulke (SVP Quality), Ines-Maria Böckl (Project Management). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (creative direction), Dominique Rutishauser (art direction), Valeria Hörler (graphics), Miriam Egli (text), Julia Lüchinger (coordination); Black Cliff Media, Coventry UK (implementation of video game, microsite, live communications).
