Agency at the airport matches Schöb with new customers
Schöb, a provider of timber construction systems, also has a large in-house joinery where individual interior fittings and kitchens are manufactured. And the current campaign that Agentur am Flughafen has implemented for the family business is all about winning leads for the joinery.
"What is your first name in Celtic?" - "Who will you be traveling with soon?" - "Which celebrity do you look like?" Tests of this kind are very popular and the results are usually diligently shared with followers.
Schöb's joinery took advantage of this widespread behavior: Together with the agency at the airport "Timber"The game is a swiping, matching and winning lead generation game in which participants can find out whether they are more likely to "match" with a kitchen or a bathroom from Schöb.
The web-based mini platform was advertised digitally and in analog form from November 2019 to January 2020. With a three-dimensional mini-kitchen that was distributed or placed in the milk crates of 16,000 Liechtenstein households, quirky native advertising stories in the regional press and on Facebook, people were encouraged to click on Timbertest.ch and, with a little luck, win a coffee machine.
Responsible at SchöbChristine Egger-Schöb (Executive Board, Head of Finance and Marketing). Responsible at agency at the airportRené Eugster (Creative Direction); Dominique Rutishauser (Art Direction); Ketil Eggum (Art Direction); Miriam Egli (Consulting/Text); Julia Lüchinger (Coordination/Media). Programming: Digicube.
