Agency at the airport does fireproof business with Bisnode D&B Switzerland
On behalf of Bisnode, the agency developed a direct marketing campaign at the airport.
Bisnode D&B Switzerland is the European market leader in business information and data and analytics. Bisnode distributes the best risk platform on the market today, D&B Credit, exclusively in Switzerland. It gives customers access to up-to-date data and credit information on over 300 million companies in 240 countries worldwide.
The aim of the campaign: to raise awareness of D&B Credit among potential customers and motivate customers of the predecessor product to upgrade. The mailing ran under the motto "Fireproof". It encouraged the target group to try D&B Credit for free instead of burning their money senselessly. To illustrate this, the letter consisted of a non-combustible paper with matches attached. Online banners accompany the campaign. They lead the target group to the landing page bisnode.ch/feuerfest, where they can find more information about D&B Credit and order the test access.
Responsible at Bisnode D&B Switzerland: Juan Macario (Managing Director), Patrick Gallig (Head of Marketing & Product Management), Silvia Schlatter (Digital Marketing Manager). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Dietmar Düringer (Graphics), Miriam Egli (Text/Consulting), Julia Lüchinger (Coordination).
