Agency at the airport makes Autofit feel cars
Autofit is an association of independent specialty auto repair shops and, with around 290 partners, is the largest multi-brand network in Switzerland. The agency at the airport is boosting brand awareness with a campaign.
At Autofit Garages, customers with vehicles of any make and any age are welcome. The garage owners look after their customers' "babies" as if they were their own. In order to increase Autofit's brand awareness, the agency at the airport was commissioned to develop a campaign. After the first wave with the Wackel Dachshund commercial in spring, a second TV and social media commercial is now providing the necessary reach, showing how the Autofit mechanic takes care of even the smallest detail - such as the Christophorus riding along in the car - with a great deal of love and empathy. To encourage dialog, viewers are also invited to show their "passenger" in the car during the end credits, to take part in an audience vote and to win a car fitness treatment.
Responsible at Hostettler Autotechnik: Martin Schmied (Managing Director), Sascha Vogel (Concept and Marketing Coordinator), Melissa Santos (Online Marketing Manager). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction/Story), Miriam Egli (Consulting/Media), Julia Lüchinger (Coordination), Dominique Rutishauser (Art Direction), Katharina Eugster (IMD), Dietmar Düringer (Programming/Graphics). Performers: Manfred Liechti (known from Wilder, Herbstzeitlosen etc.). Producer: who's mcqueen picture, Zurich: Kalle Petersson (Executive Producer and Partner), Debby Caplunik (Producer), Rafael Bolliger (Director), Oliver Holzer (Production Assistant).
