Agency at the airport launches B2B promotion for ProOne tool and material
To increase awareness of ProOne, the Altenrhein agency implemented a B2B promotion for BMS Building Materials Suisse's own brand at the airport.
ProOne stands for high-quality tools and building materials for trade professionals. The own brand of BMS Building Materials Suisse, the association of specialists in the building materials trade, which includes Baubedarf, Richner, Gétaz, Miauton and Regusci Reco, is therefore a genuine alternative to well-known, expensive branded products.
The nationwide B2B promotion was designed to raise awareness of ProOne and communicate its promise of quality. Three heroic key visuals make it clear that professionals swear by ProOne tools and materials. Online and offline mailings were used to encourage craftsmen customers to visit the POS, while roll-ups and other POS material provided the necessary call-to-action on site.
Responsible at BMS Buidling Materials Suisse: Christoph Theler (Managing Director), Reto Vogel (Head of Marketing), Sophie Grichting (Campaign Manager). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction/graphics), Katharina Eugster (interactive media design/programming), Miriam Egli (consulting/text), Daniel Ammann (photography).
