Agency at the airport tells mini-stories on banner ads for MediaMarkt Switzerland
MediaMarkt Switzerland commissioned the agency at the airport to develop a sales-promoting, data-driven creative concept for content on its social media channels.
In addition to new products, MediaMarkt offers customized service packages ranging from delivery, assembly and installation to maintenance, financing assistance and extended warranties.
In the campaign, individual, activating advertising and product content is played out for a two-digit number of social media audiences. Relevant short stories were created for the various audiences, showing what new MediaMarkt products do for their customers.
Responsible at Media Markt Management: Ursula Roling (Department Manager Digital Marketing & Communication). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Dietmar Düringer (Graphics), Patrick Lindner/Daniel Steiner (Text), Miriam Egli (Consulting), Julia Lüchinger (Coordination).
