Agency at the airport puts crowdlending platform Lend.ch on TV

Until now, the granting of consumer loans has been the exclusive preserve of banks. The start-up company Lend.ch wants to change this by means of crowd-based lending, thereby democratizing the consumer credit business. The company offers borrowers fair and transparent loans at unusually low interest rates on its platform. Due to the low margin that Lend.ch requires to bring providers and borrowers together, it also opens up extremely attractive investment opportunities for the mostly private lenders, who can invest directly in "projects" on Lend.ch.

"The topic of crowdlending is still fairly unknown in this country and so, of course, is the Lend.ch brand," says Andy Siemers, one of the founders of the fintech company. For this reason, the agency at the airport was commissioned to publicize both the topic and the company and to create the highest possible brand awareness in the shortest possible time. With "De Hueber bruucht Geld", Agentur am Flughafen has developed a story that explains crowdlending in a simple and likeable way and at the same time appeals to both potential borrowers and investors. The advertising film was produced by Who's McQueen Picture. The Zurich-based company was able to hire the renowned director Jyri Pasanen, who has won several ADC awards and Cannes Lions, for the shoot. Felix von Muralt, who has also won numerous awards, was responsible for the camera.

Although Lend.ch can only be found online and had previously only advertised via this channel, the decision was made to go on analog television with a classic TV commercial. The objective was clear: firstly, to achieve a high level of awareness as quickly as possible in order to achieve a high conversion rate. On the other hand, an increase in traffic to Lend.ch was to be secured in order to be able to enter into further dialog with the target groups.

Commercials for TV, YouTube, Zattoo and social media have been used as advertising media since October 16, 2017. (pd/hae)

Responsible at Lend.ch: Andy Siemers (Founder), Michel Lalive d'Epinay (Founder), Claudio Schneider (Partner). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction/Story), Patrick Lindner (Text), Miriam Egli (Consulting/Media), Julia Lüchinger (Coordination), Dominique Rutishauser (Art Direction), Katharina Eugster (IMD) Producer: Who's McQueen Picture, Zurich: Philipp Petersson (Managing Director and Executive Producer), Jyri Pasanen (Director), Felix von Muralt (Cinematographer).