Agentmedia launches campaign against domestic violence in Zurich
With its «Stop Domestic Violence» campaign, the Cham-based agency Agentmedia aims to raise awareness of existing support services in the canton of Zurich.
In cooperation with the Zurich cantonal police, the Zurich and Winterthur municipal police forces and the public prosecutor's office of the canton of Zurich, Agentmedia has developed the "Stop domestic violence!" campaign was launched. Agentmedia's creative team developed the visual concept, the messages and the wording to draw attention to this urgent and important topic via a poster campaign and the social channels of the Zurich authorities.
In the canton of Zurich, the number of crimes and domestic violence incidents recorded by the police remains alarmingly high. In 2023, the police were called out an average of twenty times a day due to family disputes and domestic violence. In every sixth case, measures were taken to protect the persons at risk in accordance with the Protection against Violence Act.
The "Stop Domestic Violence!" campaign aims to make people affected aware of the extensive support services available at Find-help.ch point out. Easy and low-threshold access to advice centers, victim support and the police is intended to encourage those affected, but also those around them such as neighbors, to step out of the so-called dark field and report incidents of domestic violence. This should ensure that those affected receive the help they need and are protected.
The central motif of the campaign is the image of a hematoma in the shape of a heart, a kissing mouth or a speech bubble. This imagery creates a powerful visual symbolism that illustrates the effects of domestic violence without explicitly showing violence or making the victims visible.
The wording of the campaign was deliberately chosen to address third parties, victims and perpetrators alike with the necessary seriousness and to call for action - without raising an admonishing finger. Clear and direct messages convey that domestic violence is not tolerated and that support and help is available for those affected at all times.
Campaign management: Zurich Cantonal Police, Prevention Department. Concept, design and development: Agentmedia, Cham.
