Agence Trio implements two projects for Transports Publics Fribourgeois
Agence Trio, based in Lausanne, has completed two projects for the Fribourg public transit authority TPF.
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Agence Trio has been working with the Fribourg public transport company TPF since 2015. At that time, a communication strategy was developed with "Givisiez Ensemble", which enabled TPF employees and the general public to get to know the gigantic operations center under construction at the time. The center was launched in September. The communication concept was developed entirely by Agence Trio: branding, merchandising, posters, social media, signage and the creation of a variety of activities, games and animations.
In October, another collaboration between Agence Trio and TPF followed at the Comptoir de la Veveyse 2019. The agency was commissioned by Fribourg's public transport company to create a concept designed to wake visitors up from their daily grind. The creative team developed a stand with a public and a private space as well as an animation area. The whole was equipped with backlit information panels, two interactive areas and an AR system so that residents of the region could get the best possible picture of the various aspects of the "Châtel-St-Denis program".
This is a large-scale renovation project that includes the relocation of the train station, the construction of the new cantonal road and the creation of a green path. Trio was responsible for the creation of all the promotional material, the coordination of the video productions, as well as the visual design of the graphic interfaces for the interactive areas and the invitations to the ten micro-events at the stand.
To implement the projects for TPF, Agence Trio worked with various Swiss companies, including Atracsys Interactive, Collaud & Criblet, Swiss Event Rentals, Biella, Flyerline, Terroir Fribourg, Sharingbox, Eigenmann Expo, Raumgleiter and Pro Scène.
Responsible at Transports publics fribourgeois TPFAnaïs Jeanmonod (Communication and Public Relations Officer); Stéphane Berney (Head of Communication and Public Relations). Responsible at Agence TrioMichael Kamm (CEO); Laura Jenny (Client Service Director); Maxime Chabloz (Account Manager); Jennifer Cerchia (Creative Director); Fabian Monod (Art Director); Chloé Petit (Copywriter); Philippe Bystranowski (Copywriter); Saïnath Bovay (Interactive Media Designer); Johann Marmy (Multimedia Specialist).
