Agence Trio for Benu: With geolocation to more traffic
The Trio agency has launched a multichannel campaign for Benu pharmacies with the goal of generating more foot traffic at the approximately 90 pharmacies.
A campaign with geolocation was to generate more traffic for Benu pharmacies. For this purpose, a new loyalty card "myBENU" was introduced by means of a landing page, an app, informative brochures, POS posters, and online and social media communication.
The geolocation worked in such a way that within a radius of 500 meters around each Benu pharmacy, a message was displayed to the target persons on their smartphones inviting them to order a "myBENU" card online or in the store. A poster display in the same zone was also intended to increase the advertising impact.
