"Ändlich wieder": Zug tariff association addresses office returnees with campaign
Zugerland Public Transportation is launching a campaign to entice the working population out of their home offices and back to commuting.
After two years of home office, we can "ändlich wieder" enjoy the vending machine coffee in the office - with this hook, the tariff association Zug launches a new campaign.
Hybrid office returners in particular are being targeted, as the Zug Pass Plus is worthwhile from as little as two commuting days per week. The campaign is being carried out in the zone area of the Zug tariff association along typical commuter routes with posters and online advertising (aymo) played
A social media campaign and bus hangers in the vehicles of Zugerland Verkehrsbetriebe (ZVB) are providing additional motivation for commuters to opt for an annual subscription. On the Landing page "ändlich wieder the funniest moments are collected and a Zuger Pass Plus annual subscription is raffled among all entries.
Responsible for implementation: Illugraphic, Hagedorn.
