Advery investigates "app switching" at St.Gallen vocational schools
How do young people deal with their online consumption? With the campaign "AppSchalten", the Stiftung Suchthilfe St.Gallen seeks direct dialog with students at St.Gallen vocational schools. Advery developed the naming and all communication tools for the campaign.
"At Advery, they train young people in difficult situations. They know the challenges for young adults around new media. Of course, this fits perfectly with our project," explains Regine Rust, head of the Stiftung Suchthilfe St.Gallen. The original idea was to go to schools with an information stand and distribute double-sided cards, each with a question on the front and an answer on the back. As a result of Corona, however, this idea had to be abandoned.
Accordingly, an online solution for this action has now been developed together with Advery. The cards are now available on the website Appschalten.ch and can be easily used via smartphone. When the card is tapped, it rotates, revealing the answer.
In a first step, Advery developed the naming. Finally, the name "AppSchalten" was chosen for the project - a name that picks up on the theme with a wink. In a second step, Advery created the corporate design for all campaign instruments. This includes the information stand with rollups and posters, table displays for the refectories and online displays. The design with the speech bubbles is based on the display of WhatsApp messages. Bright colors were chosen for the background to support the friendly, playful character of the campaign.
Since Monday and until Thursday, the experts of the addiction center are with their action at the KBZ St.Gallen and thus start AppSchalten officially.
