Admire harnesses the power of communities for Schulverlag plus
Admire is launching a community platform for the cookbook *Tiptopf*. Users can upload and like their own recipe stories. As part of a contest, the best recipe will be published in the new cookbook.
With the current revision of the Tiptopf, Schulverlag plus gives the cookbook new freshness and finesse. The basic recipe remains the same: Tiptopf is intended to awaken the joy of cooking with basic recipes that are sure to succeed and to retain its place in Swiss kitchens as a reliable reference work. That is why the classic cookbook, first published in 1986, will be relaunched in the spring of 2023.
Over the last few months, a community has been continuously built up on social media. Currently, the campaign is being launched on a wide range of channels to promote the new competition page. Deintiptopf.ch leads.
The second phase of the competition will start later under the motto "Turning fans into advertisers. From the submitted recipe ideas, the suggestions of the users will be used for the banners and posters. Admire is responsible for planning, design and realization.
The final marketing phase is to start in time for the launch of the book in order to boost book sales. Admire relies on marketing automation and uses the many e-mail addresses gained from the cooking competition.
Responsible at Schulverlag plus: Alexander Hofstetter, Bettina Biedermann, Anita Stettler, Gabriela Hänggi. Responsible at Admire: Oliver Hofer (overall responsibility), Vanessa Mazzei, Boris Aebi, Claudia Osman, Ivan Perera, Nina Repond, Kevin Freitag, Ben Thomann, Victor Zollikofer.
