Admire, Marco Wölfli and Mark Streit fan for car Marti
Admire.ch, in collaboration with Auto Marti, has produced two engaging radio spots featuring the two sports legends Marco Wölfli and Mark Streit.
As part of the partnership with the brand ambassadors, the radio spots were created for the BMW and Mini partner from Bern and Thun. "We wanted to integrate the missing ambiance from the stadium into the spots and thus immediately create a good feeling," says Nicole Platz, Head of Marketing at Auto Marti. Around Black Friday and Christmas, spots needed to be produced that clearly stood out from the mainstream. "When we presented the concept to the former top athletes, they were immediately on fire," said Oliver Hofer, Head of Consulting at Admire.
With the radio spots, Auto Marti wants to conquer the hearts of the fans and create a stir in the region in a likeable way. The spots are now running over the airwaves in Bern and the Oberland.
Responsible at Auto Marti: Nicole Platz, Fabienne Fasnacht, Felix Marti. Responsible at Admire: Oliver Hofer, Boris Aebi, Kevin Freitag, Victor Zollikofer, Vincent Kauter, Ben Thomann, BlueBox Tonstudios.
