40 years of road traffic prevention united in one campaign
AXA Winterthur has been committed to greater road safety for over 40 years. With a national campaign, the insurance company is now making this commitment known to a broad public.
When it comes to road safety, AXA does much more than you would expect from an insurance company. Regular safety tips for a wide range of road users, school route analyses or tire tests are just a few examples. Since 1981, AXA has even been conducting its own accident research and conducts annual crash tests, which regularly result in preventive measures. In cooperation with other institutions, for example, the ban on crash bars on cars or the helmet compulsory for e-bikes was achieved. All of this benefits the general public. But the public is hardly aware of this.
Together with Publicis (responsible for the overall creative concept and its implementation) and Virtue (conception and implementation of the digital content campaign), AXA wants to change this with the current campaign.
https://www.youtube.com/watch?v=/RjW9vk8Eqzc
Under the motto "We make everyone in Switzerland safer. Not just our customers", an integrated advertising and content campaign was realized that communicates AXA's unique commitment throughout Switzerland across all channels. A TV spot, digital-out-of-home measures at train stations and gas stations, emotional online films and useful how-to videos, diverse online banners, topic-specific blog posts, versatile social media activities and POS posters bring AXA's prevention measures to life. The campaign is rounded off with a landing page full of tips and background information.
https://www.youtube.com/watch?v=/RRpjXx9uofQ
The comprehensive prevention campaign will be on display throughout Switzerland from now until mid-September. More at AXA.ch/traffic-safety.
Responsible at AXA Winterthur: Mélanie Gujan-Diserens (Head Brand & MarCom Management), Claudia Suter (Head Brand & Advertising), Fabienne Neukom (Advertising Manager), Robin Brügger (Content Marketing Manager), Andreas Schumacher (Accident Research & Prevention), Raphael Schmid (Managing Director Foundation for Prevention), Cristian Zani (Head Content Marketing), Julia Wunsch (Head of Social Media), Anja Wagner (Head of Digital Design), Anna Ehrensperger (Newsroom). Responsible at Publicis: Johannes Raggio, Peter Brönnimann (CD), Christian Stüdi, Urs Schrepfer (text), Sandy Pfuhl, Andrea Klainguti (AD), Hannah Zuttel (graphics), Matthias Koller, Cathy Nyffenegger, Frank Lang, Kim Schärer, Alain Götschi, Claudia Ziltener (consulting), Eliane Stettler (art buying), Prodigious Zurich (production). Responsible at Stories: Florian Nussbaumer (production), Camille Herren (direction). Responsible at Visualeyes: Katrin Lohmann (production management), Markus Müller (photography). Responsible at Virtue: Raffael Leu (Managing Partner), Christian Brütsch (Head of Client Services), Anthea Ting (Project Manager), Johannes Dörig (Creative Director), Alexandra Blöchliger (Creative). Responsible at Who's Mcqueen Picture: Clemens Petersson (producer), Paulus Bruegmann (director).
