30 years of Topsy - Monami celebrates with four stories
To mark the 30th anniversary of the UBS children's program, the Monami agency is telling four stories featuring Topsy the fox.
UBS has commissioned the agency to conceive various stories to stage the anniversary around the mascot Topsy. The stories will be told in multimedia and published on selected UBS online channels for two months.
A short reportage tells the now 30-year history of the mascot: interviews with contemporary witnesses, archive pictures and various animations show the tradition-rich history of the children's program as well as the vixen. The well-known UBS Kässeli are also staged. Furthermore, children explain in a video survey why the color of the fox changes from turquoise to red over time. The two-month content campaign concludes with a 360° photo for which the red fox ventures into the swimming pool.
Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland); Alessandro Monsurrò (Head of Marketing Personal Banking); Simone Leuchtmann (Project Manager Marketing Personal Banking); Joel Kettl (Marketing Personal Banking); Oliver Vedolin (Head of Content, Digital & Dialogue Marketing); Joël Frey (Head of Content Marketing); Sanja Hauser (Head of Digital Marketing); Julius Wiedemann (Digital Marketing Specialist). Responsible at Monami: David Cappellini (creative director); Andrea Joss (consulting, concept, text); Tim Schaerer (image editing); Valentin Mattes (film); Gregory Hedrich (graphics).
