Fraser takes over global brand and product communication for Zwilling
Effective immediately, the international creative agency Fraser will be working with the long-established Zwilling Group, one of the world’s oldest brand companies. As part of the new partnership, Fraser will realign the brand and product communications for the entire brand portfolio of the kitchen and household products manufacturer, which was founded in 1731.
The international creative agency Fraser is now responsible for the Zwilling Group, one of the oldest brand companies in the world, founded in Solingen in 1731. With its iconic products and strong brand portfolio, Zwilling is one of the leading international manufacturers of kitchen and household products and has stood for the highest quality, craftsmanship and continuous innovation for almost 300 years.
As part of the new partnership, Fraser will be responsible for realigning the brand and product communication for Zwilling's brand portfolio in order to position the company consistently and effectively worldwide. The account will be managed by the Fraser office in Berlin. At the same time, the other international locations, in particular Cape Town with its strong Content AI production setup, play an important role in the global collaboration.
Proud of the collaboration with a traditional brand
"Zwilling is a brand with almost 300 years of history and is more relevant today than ever. It fills us with great pride to be able to provide global communications support for such an iconic brand," says Benjamin Baumann, Founder and CEO of Fraser. "Winning this account is a significant step for Fraser in Germany and internationally. We look forward to working with Zwilling to shape the future of a brand that so impressively combines tradition and innovation."
Gerrit Schneider, CEO of Zwilling, adds: "Fraser impressed us with his digital understanding and creative clarity. We are looking forward to working together and to the next steps we will take together."
The collaboration between Zwilling and Fraser has already been underway for several weeks. The first major joint work will be presented at Ambiente 2026.
About the Zwilling Group
The Zwilling Group was founded in Solingen in 1731 and is one of the oldest and best-known brands in the kitchen and household products sector worldwide. The company stands for the highest quality, precise craftsmanship and continuous innovation. The Zwilling Group unites several strong brands, including Zwilling, Staub, Miyabi and Demeyere, all of which are known for durable, functional and design-oriented products. With global activities in production, sales and marketing, Zwilling has been setting standards in the industry for centuries and accompanies both professional and amateur chefs around the globe.
About Fraser
Fraser is an independent, owner-managed, digital-first creative agency that was founded in Berlin in 2018 and now has offices in Berlin, Zurich, Cape Town and Dubai. As an international agency with digital DNA, it develops contemporary communication for ambitious brands. Influenced by digital culture, Fraser uniquely combines award-winning creativity, technology and distribution to achieve maximum impact. Clients include brands such as UBS, Ferrari, Power Horse, Tamedia, Sports Illustrated, Selecta and Commerzbank.
