Franz & René: This is how dangerous batteries can be
The building insurance companies of the cantons of Vaud, Fribourg, Neuchâtel, and Jura have joined forces to warn the public about the dangers of lithium-ion batteries.
Lithium-ion batteries are an integral part of our everyday lives - whether in smartphones, e-bikes, electric toothbrushes or many other devices. But they also harbor risks. The concept developed by Franz & René directly addresses these dangers and puts them in the spotlight. The visual style ties in with the multi-award-winning "VorDemSturm.ch" campaign implemented by the agency between 2020 and 2023.
Danger when charging
The communication concept is based on a concise slogan: "DANGER WHEN CHARGING". This clear label speaks for itself and makes it possible to highlight the risks of each individual appliance. Since September 2, the campaign has been rolled out in the four cantons on the basis of this strong idea - with TV commercials, DOOH, social networks (videos, stories, posts and UGC videos) and digital platforms (OLV, banners, native ads).
All advertising material refers to a Website created by the agencywhich provides valuable tips on buying, storing, charging, using and recycling lithium-ion batteries.
Responsible at the cantonal building insurance companies: Rafael Stuker (ECA Vaud), Eric Magnin (ECAP Neuchâtel), Marc Choffet (KGV Fribourg), Yves-Laurent Blanc (KGV Fribourg), Monique Paupe (ECA Jura). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Senior Consultant & Digital), Eric Kohler (Art Direction), Yannic Sommer (Motion & Graphic Design), Audrey Grossenbacher (Graphic Design), Stéfanie Flückiger (Motion & Graphic Design). Production: Esther Cheung (Illustrations & Spots), Stimul.
