A mouthful!
Tapas, spirit, and transportation—the new campaign by Bucher Identity & Design for Bolero Luzern is turning heads.
The agency from Central Switzerland designed and implemented an eye-catching public transport advertising campaign for the Spanish restaurant.
The Spanish Bolero Restaurante in the heart of Lucerne is known for its "tapas, paellas y vinos" - and celebrates the diversity of authentic Spanish cuisine with a modern twist.
To breathe new life into the image, the creative agency Bucher Identity & Design from Root-Lucerne has developed a cheeky campaign: With a tongue-in-cheek claim, strong visuals and a clear message.
Three VBL buses are currently on the road in Lucerne as rolling advertising media: two of them with the eye-catching APG TrafficBoard Plus (side advertising space including the roof rack) and another with the striking rear advertising.
At the center are three striking motifs: a model with typical Spanish delicacies - prawns, squid or pimientos - in her mouth. The accompanying slogan? "We take our mouths full" - a perfect interplay of visual language and wordplay.
