Zimmermann Communications creates overall image for Domaine les Dryades
The agency Zimmermann Communications created the entire brand identity for the young winery «Domaine Les Dryades» in Lavaux.
Lavaux is a UNESCO World Heritage Site - and the "Domaines Les Dryades" winery has recently brought a breath of fresh air to the tradition-steeped region. Winemaker André Bélard cultivates his vines on around 2.3 hectares in the middle of the Saint-Saphorin, Dézaley and Pinot appellations.
Zimmermann Communications created the visual identity for the young winery and brought the winemaker's idea to life digitally. The agency developed the entire brand identity - from the logo to stationery, a website with an online store, social media and postcards. A particular focus was placed on the labels, the heart of the visual identity.
Inspired by the name of the winery and the dryads of Greek mythology - tree spirits who felt and suffered with the trees - the design translates their symbolic connection to nature into a modern, geometric-abstract illustration with a handmade character. The style is reminiscent of linocuts or ink drawings and gives the labels a timeless, personal touch. Additional elements such as handwritten lettering around the bottle are intended to make the person behind the wine tangible.
The winery was also stylishly staged online: The agency designed and realized the website Domainelesdryades.com including a web store, set up the Instagram account and regularly added content to it.
A corporate film will also bring the winemaker's philosophy to life.
In addition, a newsletter concept including design was developed for regular distribution to ensure proximity to the community.
Responsible at Domaine Les Dryades: André Bélard (owner/winemaker). Responsible at Zimmermann Communications: Dominik Mätzener (overall responsibility), Christoff Strukamp (Creative Direction), Julia Hofmann (Art Direction), Carolina Duarte Nunes (Digital Content Creation), Lara Cavelti (Project Management); Illustrations wine labels: Becca Thorne (The Illustrators); Image Composing Packshots: Lorenz Wahl; Video/Photos: Serge Hoeltschi; Music: Kalabrese.
