Yellow starts Grether's fifth collection round
For the fifth limited edition of Grether’s pastilles, Doetsch Grether has once again collaborated with Yellow. For the first time, the design of the popular gold tins is by Biel-based illustrator Capucine Matti. The special edition is available exclusively in pharmacies and drugstores and is sure to sell out soon.
The golden tins of Grether's pastilles have established themselves as a collector's item since the launch of the limited edition with Swiss motifs five years ago. After four editions with an illustrator from Basel, Doetsch Grether has chosen Capucine Matti for the latest edition. The illustrator from Biel has designed four Swiss motifs in a retro style: the Alpenmaitli, William Tell, the Bernese bear and the St. Bernard.
The limited edition of 9000 pieces per subject is filled with the sugar-free Grether's Blackcurrant pastilles. In addition to the art direction, Yellow was also responsible for the sales promotion measures and POS implementation. Due to the continuing high demand, a sixth edition is already being planned.
Responsible at Doetsch Grether: Aglaé Voetmann (Senior Brand Manager). Responsible agency: Yellow.
