Winkreative creates new visual identity for Avaloq
Avaloq, a provider of wealth management technologies and services, is rolling out a new brand identity. It was developed by the Zurich-based branding agency Winkreative shortly before the company’s 40th anniversary.
Avaloq, the premium provider of financial technologies and services, has been supporting the world's largest private banks and wealth managers for many years. With a rebranding to mark its 40th anniversary, the company wants to adapt its image more closely to the wealth management industry while remaining true to its roots in the technology sector.
At the heart of Avaloq's new design language is a grid of columns intended to lend structure and coherence to the brand image. Inspired by the precision of Swiss design principles and the orderly tabular structure of financial data, the grid symbolizes Avaloq's core values of efficiency, stability and innovation. The modern Unica font reflects clarity, is suitable for both digital and print applications and is intended to emphasize Avaloq's precision and expertise in private banking and wealth management.
In addition to the new typeface and grid, Avaloq's redesigned look also features a dynamic color gradient that can be seamlessly integrated into printed materials and digital animations. Inspired by the upward momentum of price charts, the color gradient is intended to convey progress and optimism. It is complemented by an updated color palette that reinforces the typical Avaloq blue and gives the brand image a future-oriented touch.
