Wecatch creates new branding and website for Orbiz
Following the announcement that Orbiz will open a second location in Zurich, the company has unveiled its new branding, created by Wecatch. The website marks the first major brand launch, to be followed by an online and offline campaign.
Orbiz offers smart solutions for modern flex offices that adapt seamlessly to the individual needs of tenants. Orbiz should be seen as a place that not only offers functional workspaces, but an entire work culture that supports and promotes the success of tenants.
The Zurich agency Wecatch created a branding for the Orbiz universe with the new website at its heart - followed by an OOH and digital campaign. The branding is based on a dynamic, flexible and consistent design language: bright, high-contrast colors ensure recognition and symbolize energy and innovation. The central metaphor of the orbit stands for movement, growth and networking. The design reflects Orbiz's adaptability and openness, with room for innovation and individual design.
A modern, clear font with typographic hierarchy ensures legibility and navigation. Dynamic, circular elements symbolize the journey in the Orbiz universe and convey movement and flexibility.
Website as flagship
The website was developed with a modern and user-friendly design that emphasizes the flexibility and efficiency of Orbiz's wide range of services. The user and brand experience was optimized with the launch of the website and the customer journey was simplified.
The visual concept developed for Orbiz combines a strong, recognizable brand identity with the adaptability needed to function across multiple locations. The bright colors, dynamic shapes and modern typography create an image that makes the Orbiz brand not only visually striking, but also deeply rooted and meaningful in terms of content.
Responsible at Pensimo Management: Bruno Fritschi (Head of Mandate / Portfolio Manager). Responsible at Immodea Solutions: Deborah Schaller (Marketing Lead), Daniel Hediger (Strategy). Responsible at Wecatch Creative Agency: Kevin Casado (strategy, consulting), Patrik Ferrarelli (consulting), Delia Guerriero (design lead), Lucia Trucchi (design), Anja Meier (design), Maria Galluser (design), Patrice Gerber (animation) Text: Markus Rottmann.
