Wecatch creates branding and packaging for Mera Detox
The Zurich-based agency Wecatch developed the branding and packaging design for the new Mera Detox product line. With a fresh, modern look and a clear visual identity, Mera Detox positions itself as an innovative dietary supplement designed to support detoxification and regeneration.
For the visual appearance of the two products "Mera Detox Morning" and "Mera Detox Evening", Wecatch developed packaging with flowing color gradients and modern typography. The design combines elements of freshness and naturalness and is intended to appeal specifically to health-conscious consumers while conveying professionalism. A completely blue glass was chosen to stand out from the mass of food supplements.
A particular focus is on the combination of traditional plant power and modern science. This aspect runs through the entire brand communication.
Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Vivien Condrau (Design), Patrik Ferrarelli (Design), Kevin Casado (Consulting/Strategy).
