USP Partner designs Lavazza appearance at the Basel Wine Festival
At this year’s Basel Wine Festival, Lavazza provided a delightful contrast: alongside fine wines, the long-established Italian brand showcased a stylish coffee bar. USP Partner AG was responsible for the concept, planning, and execution of the event.
USP developed a high-quality, inviting coffee bar concept for Lavazza that combines the Italian lifestyle with the ambience of the wine festival. The coffee bar offered space for coffee enjoyment and encounters - and for the aroma of freshly brewed coffee that drifted across the exhibition grounds.
USP was also responsible for the organization and training of professional baristas, who provided authentic coffee creations with plenty of Italianita during the festival. Classic Lavazza specialties were served - in proper style, in top quality and at pleasantly Italian prices.
With its appearance at the Basel Wine Festival, Lavazza is setting an example for enjoyable brand and coffee experiences in direct contact with the target group. USP Partner AG supported the project from the initial idea through to implementation on site.
