TBS creates new look for Ortho Sport
Orthopedic surgeon and joint specialist Dr. Marcel Gloyer, M.D., is now practicing as an independent physician at his clinic, Ortho Sport. TBS developed the branding and website for the practice. The brand identity is designed to convey both his expertise and the person behind it.
Sports physician and joint specialist Dr. med. Marcel Gloyer is now working as an independent orthopaedic specialist in a group practice. For this, he needed a suitable appearance for his core competence. In addition, a newly developed website In addition to his proven expertise, the person behind it should also be conveyed.
Uncomplicated. Competent. Individual.
In addition to his surgical skills, Dr. Marcel Gloyer is also distinguished by his strong ethical compass. He only operates when really necessary and accompanies his patients throughout the entire process, from diagnosis to follow-up treatment. He also communicates more complex issues in an understandable way and always takes the necessary time to talk to his patients personally.
The new name for the practice: Ortho Sport
A descriptive name was chosen that directly addresses the specialist area that is googled the most. The word mark "Ortho Sport" is supplemented by a signet: a knee joint highlighted by a blue dot. The name "Dr. med. Marcel Gloyer" is also added in various applications to take advantage of the good reputation.
Appearance with personal character
In addition to illustrated joints, the new website also features large images. The colors blue and orange dominate. The different types of joints are highlighted by abstract dots, which directly clarify the specialist area - at the same time, they serve as a flexible design element for further visual applications.
Dr. Marcel Gloyer's expertise is conveyed through the images and additional illustrations. The modern design and clean typography also reflect his character: clearly structured and focused on the essentials, but always with a personal touch and close to the patient.
