"Squadra Muntagnard": Graubünden fashion label combines sustainability and authenticity
With «Squadra Muntagnard,» the Graubünden-based fashion label Muntagnard is sending a strong message: sustainable fashion is a philosophy here, authentically embodied by Nino Niederreiter and Sven Wassmer, two influential figures from the worlds of sports and gastronomy.
With the "Squadra Muntagnard", Muntagnard is establishing a partnership based on shared values such as sustainability, authenticity and timeless elegance. With ice hockey star Nino Niederreiter and top chef Sven Wassmer, the Graubünden-based brand has two personalities on board who convey this philosophy to the outside world and make it tangible. "The Squadra symbolizes our values. Personalities like Nino and Sven get to the heart of our vision of responsible yet elegant fashion," says Dario Grünenfelder, co-founder and COO of Muntagnard.
Nino Niederreiter: Reliability on and off the ice
The internationally successful ice hockey player Nino Niederreiter stands for top performance and a close connection to his homeland. With over 1000 NHL games under his belt, he embodies discipline and perseverance - values that he also lives by off the pitch. "Muntagnard stands for values that are important to me: Quality, authenticity and a connection to the Grisons mountains. This partnership feels like a natural fit," explains Niederreiter.
Sven Wassmer: A pioneer of sustainability
As a top chef with three Michelin stars, Sven Wassmer combines sustainability and precision in modern Alpine cuisine. This philosophy is also reflected in his collaboration with Muntagnard. "For me, Muntagnard is the perfect complement to my work. The awareness of craftsmanship and the selection of the best elements unites us," says Wassmer.
A look ahead
With the "Squadra Muntagnard", the Graubünden label is emphasizing its long-term vision: Swiss quality and forward-looking fashion. "We don't just want to talk about change, we want to shape a fashion future that inspires and excites. We want to show that elegance, sustainability and authentic partnerships can form the basis of a brand that makes an impression worldwide," emphasizes Grünenfelder.
