Schläfle Trittibach for Pflege-Daheim Rüti: Tradition in a new design dress
The Rüti Nursing Home has commissioned the Zurich-based agency Schläfle Trittibach to design and implement a new corporate identity, website, and print materials.
Rüti was opened as a nursing home over 30 years ago. It offers residents with dementia and mental impairments an open form of living in a protected environment. The historic home was built in 1917 and is located on the outskirts of Sirnach, nestled in beautiful gardens.
The inspiration for the new logo was the secluded garden at Rüti. The result is a plant-based letter, an "R" as a monogram. In its visual appearance, the brand radiates seriousness as well as down-to-earthness and calm. The color concept in softened green, white and black rounds off the new design and runs consistently through all design and communication areas.
Responsible at Pflege-Daheim Rüti: Gabriela Figi (Managing Director, co-owner). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction).
