Pink brings Apriko to bloom with a new look
The company Apriko simplifies the HR world with an intelligent software solution that optimizes all HR department tasks. To embody this philosophy of simplification in an unmistakable branding, Rosarot has created a new, fresh overall appearance for Apriko.
The software solution of the young company Apriko aims to simplify all processes in personnel services. Because this philosophy of simplification should start with the Apriko brand itself, the Rosarot agency worked with the company to develop a clear, smart overall image.
From the positioning workshop to the definition of the brand identity and the differentiating market positioning through to implementation and translation into concrete measures, Rosarot supported Apriko in all phases. The modernization and simplification of the administrative work offered by Apriko's software solution was to be clearly and quickly reflected in the brand identity.
The name Apriko was chosen as a lively, fresh accent in contrast to dusty, dry office work. The name is intended to stand for freshness, liveliness, colorfulness, growth and continuous development.
Rosarot derived the figurative mark from this. The stylized apricot leaf visualizes the organic element that stands for vitality and flexibility. On the one hand in the sense of a constantly evolving software solution, on the other hand for the improved quality of life of the user by facilitating work processes.
The colors of the brand identity thus combine the freshness and cheerfulness of a simplified workflow with the reliability and efficiency of figures, data and facts. The synergy of the colors green, which stands for growth and relaxation, yellow for energy and joy, and black, which represents seriousness and reliability, unites Apriko's brand values.
All corporate elements, from the business card to the signage, ensure uniform and strong recognition of the Apriko brand. The new images of the employees are also intended to provide a fresh, new insight into the world of the company. Every guest entering the premises is also greeted by an entrance area in the corporate design. Apriko's new website is intuitive, informative and uncluttered.
Responsible for Apriko: Thaya Selvarajah & Team. Responsible for Pink: Corinna Kost (Art Direction, UX Design), Laura Weinhofer (Art Direction), René Karrer (Creative Direction), Nadine Ticozzelli (Consulting/Project Management). Strategy, naming and content: BMQ Partners, Catherine Crowden & Team. Development: Oneline, Egzon Cekaj, Luca Manz.
