ROI in Digital Branding: Clear Return on Identity with TBS
ROI digital, the new Zurich-based performance agency, is launching a results-driven brand identity with TBS—minimalist, modular, and designed for digital measurability.
ROI of Digital Branding: The Name as a Promise
With the founding of ROI digital, a new, data-driven performance agency is being established in Zurich. The ROI digital brand was developed by the branding agency TBS and consistently emphasizes clarity, impact, and measurability. Adrian Stitzel, founder of ROI digital, says he brings more than 25 years of experience in digital business to the table—and renowned clients such as AMAG, Denner, the University of Basel, SwissLife, and Gerstl Weinselektionen are said to rely on this expertise.
As is well known, ROI stands for Return on Investment. According to the company, ROI digital knows exactly what campaigns can truly achieve—and what just looks good. This clear commitment to impact forms the starting point for the new brand identity.
A New Brand Universe Centered on the Name
Measurability means clarity—this principle shapes the entire brand identity. TBS first developed a wordmark for the name “ROI digital” and, building on that, created a cohesive color palette and appropriate typography. The system is complemented by a modular set of design elements that serves as the foundation for the experience design of the new website.
According to the announcement, the goal is to create a streamlined and focused brand identity that consistently highlights the results-oriented approach to digital marketing.
Clean, minimalist, modular: the new design from ROI digital
Royal blue as the brand color, modern typography, rounded corners, and generous white space—these cornerstones define the new brand identity. The word mark takes center stage and is complemented by an authentic visual language designed to highlight not only clearly measurable results but also the human qualities and expertise of the experienced performance marketers.
TBS not only supports ROI digital as an agency in brand development, but also, according to its own statements, relies on ROI digital as a performance partner in their ongoing collaboration. The project thus encompasses both the strategic positioning and the operational implementation of the digital presence.
More information about the project is available on the TBS website: https://tbsagency.com/tbs-arbeiten/roi-digital/
Responsible at TBS: Martin Frank (author). Contact TBS: Evita Schildknecht, TBS Marken Partner, Schiffbaustrasse 10, 8005 Zurich.
