Ricola and Niels Hintermann: Four more years of sporting partnership
The successful collaboration between Ricola and ski racer Niels Hintermann has been extended by four years. The Zurich athlete, known for his victories in the downhill and super-G competitions, will thus remain an ambassador for the traditional Swiss sweet manufacturer.
Ricola is continuing its collaboration with downhill and super-G specialist Niels Hintermann (29). The Zurich ski racer has been wearing the yellow Ricola helmet since the 2022/23 ski season and embodies the values of the traditional family business. The partnership has now been extended for another four years, during which Niels will continue to fight for victories with his unmistakable helmet.
For Ricola, this collaboration represents a valuable combination of sport and brand. Niels Hintermann, a native of Bülach and a popular figure, is not only a successful ambassador on the ski slopes, but is also present at events and in the social media world. The top athlete will continue to appear at Ricola events and represent the Swiss herbal specialist as an authentic personality.
CEO Thomas P. Meier sees the extension of the collaboration as a strong signal: "Niels embodies the values that Ricola stands for: passion, commitment and Swiss quality. We look forward to continuing our journey together." In addition to the classic sponsorship, Hintermann will also be seen in humorous social media spots in the coming years and represent the brand in an innovative way.
Ricola, known for its herbal sweets, exports its products to over 45 countries and has remained family-owned for over 90 years. The combination of tradition and innovation makes Ricola one of the leading candy manufacturers in the world. With Niels Hintermann at its side, Ricola continues to strengthen its presence in the world of winter sports.
