Progresuisse rethinks political communication - with strategy, design and AI
Progresuisse advocates for constructive and objective debates on Switzerland–EU relations. The Andreas Räber communications agency is developing a new brand identity and a digital platform for Progresuisse that redefines political communication.
"Good afternoon! What would you like to know about the bilateral agreements?" - The dialog begins with this question on progresuisse.ch. Direct, modern and interactive from the very first second.
How do you bring facts into a debate that has long been emotionalized? With strategy, design - and an AI that makes knowledge visible instead of repeating slogans, says Progesuisse. The new website combines strategy, design and technology. "We want to facilitate an objective, fact-based discussion - about Switzerland, Europe and our future," says Simon Michel, National Councillor, CEO of Ypsomed and President of Progresuisse. "The new platform creates trust - through transparency and clear language."
An AI-supported fact search provides fact-based answers in real time based on official agreements, federal resolutions and expert opinions. The sources are identified transparently - so the dialog remains comprehensible, verifiable and open to all.
"When AI promotes dialog, makes knowledge accessible and strengthens trust, it becomes a tool for forming an informed opinion - and thus for real progress," says Progresuisse.
The new branding combines Swiss precision with digital intelligence - clear typography, generous white space and concise imagery create trust and convey attitude. The result is an image that positions Progresuisse as a credible voice in the political discourse - and shows how artificial intelligence enhances communication design and intelligently supports dialog.
The implementation was carried out in close cooperation with Crafted Webstudio, Furrerhugi and Mike Schwede.
