Numéro10 gives itself a new visual identity
The Bern-based agency Numéro10 has unveiled a new look. The revamped visual identity reflects the agency’s transformation and emphasizes dynamism, flexibility, and a deliberately unconventional design.
According to Numéro10, it has been constantly evolving for 20 years and is continuously integrating new communication disciplines - from traditional advertising to guerrilla and buzz marketing to digital content and influencer marketing. Today, the agency combines all areas of "360-degree digital communication" under one roof, including a branding unit, a campaign unit, a content unit and its own photo and video studio. The new brand identity is intended to reflect this diversity.
The new design is based on a broad color palette with high-contrast combinations. Instead of a static logo, the focus is on a flexible graphic system that can be customized. It breaks with traditional corporate design guidelines and offers employees more creative freedom. The design is intended to appeal in particular to a younger target group that does not want to commit to a fixed style, but instead embraces openness and diversity.
Another change concerns the name: The agency is adding "Am Bundesplatz" to its logo - a reference to the location opposite the Federal Palace. This also underlines Numéro10's firmly established bilingualism.
