Newsroom Communication sets fresh accents for Lovely Smile
A few weeks ago, the new website for the dental care provider «Lovely Smile» went live. Newsroom Communication is responsible for the entire rebranding, including the website and communications strategy.
Recently the new Lovely Smile website online. The Bern-based agency Newsroom Communication supported the company in its repositioning from the outset and developed a new branding and numerous campaign measures. The aim was to present the entire Lovely Smile website in a modern, fresh look.
Lovely Smile relies entirely on non-invasive treatment options and emphasizes the longevity of teeth. In order to convey these values to the outside world, the old CI/CD was completely revised. The dental practice's website is now trilingual, with English firmly integrated alongside German and French. In the background, Newsroom Communication optimized the processes and functions of the website and redesigned the conversion tracking.
Appearance for the "dentistry of the 21st century"
From small details to the new choice of colors and fonts, the design team at Newsroom Communication has optimized the Lovely Smile brand. It now has a fresh, clear aesthetic with harmonious colors and minimalist design elements. This clearly conveys Lovely Smile's message of "21st century dentistry". Thanks to the generous use of color and typography, the brand requires virtually no visuals, making it efficient and cost-effective. At the same time, the elements appear professional and modern to evoke a positive association with dental care.
Campaign to raise awareness
Preventive health measures are quickly lost in the flood of advertising. With numerous target group-specific campaigns, partnerships and social media activities, Newsroom Communication and Lovely Smile are facing up to this challenge and creating awareness for sustainable dental health. The focus is particularly on younger and health-conscious people who are watching their wallets.
The collaboration and sponsorship with the football clubs BSC Young Boys and Servette FC, the ice hockey club Genève-Servette Hockey Club and individual professional athletes is intended to help reach precisely these people.
