New brand image: bb trading focuses on emotional appearance with pink
bb trading werbeartikel ag, in collaboration with the Zurich-based agency Rosarot, has completed a comprehensive brand relaunch. The new visual identity and optimized website highlight the brand’s emotional appeal and dynamism.
For more than two decades, bb trading werbeartikel ag has stood for reliability and creativity as a leading provider of promotional items in Switzerland. With the support of the branding experts at Rosarot, the company has now completely revamped its brand identity. The focus is on a striking "bb" style that appeals to the target group emotionally with slogans such as "bbold", "bbrave" and "bbright". A fresh tone of voice and lively imagery round off the new look.
The website developed by Rosarot also highlights the new brand identity: pop-like designs, animations and user-friendly navigation characterize the online presence. An integrated webshop ensures that bb trading customers can purchase their desired products quickly and easily. In addition, all marketing materials have been adapted to the new branding - from catalogs to vehicle lettering.
Responsible at bb trading: Tobias Meyer (CEO), Roman Hasler (Head of Marketing), Rebecca Zollinger (Marketing / Senior Key Account Manager), Nicolas Barblan (CDO), Marcel Burri (Head of Graphics & Photography), Luca D'Ambrosio (Marketing & Content Specialist)
Responsible at Rosarot: René Karrer, Michael Schmidt (Creative Direction), Florian Fleischmann, Sarah di Nolfi, Sarina Russi, Laura Weinhofer, Bianca Berger (Art Direction), Anna Leudolph, Franz Neugebauer (Text, Concept), Fabio Montefiori, Noël Mühlberg (DTP), Felicia Lauper (Consulting). Photography: Philipp Jeker Photography Programming: Next AG
