Brandpulse has everything in view for Blick
Blick.ch’s new brand and digital presence stands out with modern storytelling, a fresh look, innovative features—and even more space for even more content. The agency Brandpulse is responsible for the implementation.
The new features make news even more tangible. The visual appearance creates a better overview and clarity - so that everything remains in view in the future.
More focus on the essentials
Breaking news, stories and a redesigned sports world. The fresh page structure allows for clearer weighting, a more attractive focus and stories that stand out visually. Data, statistics and videos at a click - so that every scroll becomes a highlight.
Bites - the innovative video experience
With the new "Blick Bites" feature, Blick offers an innovative video experience. Vertical videos that combine the social media experience with strong journalistic content. If you want to find out more and dive in, you can find in-depth dossiers, articles and videos on the topic with an intuitive click on the "More" button.
Article as a listening experience
On the train, streetcar or car or just don't have time to read? Steffi Buchli can help! We have synthesized the voice of the head of content with the help of artificial intelligence and let her read our articles aloud. News and more on the go.
Exclusive content
Thanks to personalization, users can see exactly the stories that match their own interests alongside everything that moves the world. In future, our reporters' own research will be bundled and highlighted under the newly developed "Our highlights" section.
These features will follow shortly:
The best stories at first glance
Artificial intelligence will soon be used to summarize the most-read Blick stories from the news, sport, politics, business and people sections in 2-3 sentences within seconds. One click on the source will take you to the article. The briefing will be available fresh in the morning, punctually at midday, at the end of the day and at 8 pm.
AI provides answers
At the end of texts, users will soon receive suitable follow-up questions on the topic, which can be answered with one click by AI from the Blick.ch archive.
The AI chatbot
Together with Google, we are currently the first AI chatbot which is based on journalistic principles and will be gradually rolled out to our users over the coming weeks. A very personal companion that helps to better understand and explain events relating to news, sport, politics, business and people. With BliKI, users can ask questions and gain deeper insights in a natural conversational format. This gives them a completely new, interactive media experience. Regardless of whether complex topics need to be explained simply or detailed answers are required: BliKI is there to help and provides well-founded information at all times.
Ladina Heimgartner, CEO Ringier Media Switzerland: "The new brand identity underlines the transformation that Blick has undergone in recent years: More in-depth, yet pointed in the Blick manner. Now we can emphasize our content even more clearly and also give it more visual space. Thanks to new features, we can integrate the possibilities offered by artificial intelligence into our news offering in an even more user-friendly way and thus continue to meet the needs of our users with modern and contemporary content in the future."
Cult comeback
And just in time for the launch of the new Blick website, there is also the cult comeback of the year to celebrate. On Thursday, Blick is bringing the live quiz back to smartphones and launching a new round of the interactive puzzle experience. From now on, the Blick community can play for cash in the quiz app twice a week (on Tuesdays and Thursdays). It's worth taking part: if you answer all 12 questions correctly, you can win up to 1000 francs from the jackpot.
