Milviva launches new brand with the support of Metaloop
The Zurich-based startup Milviva is entering the market with a dietary supplement for people with histamine intolerance. The Valais-based agency Metaloop guided the process from the initial idea to the finished brand identity.
Metaloop supported the healthcare start-up Milviva in finding a name and creating a logo. As part of this collaboration, the agency also developed a new product brand called "Mildao" and was responsible for its complete visual identity.
Metaloop took on the brand design for the dietary supplement, which was specially developed for people with histamine intolerance - from the naming and logo design to the packaging design. The brand identity combines scientific expertise with an accessible and trustworthy brand personality.
The herbal formulation of the product is also reflected in the visual language. The agency's design approach follows the philosophy that design in the pharmaceutical and health sector should also have an emotional impact and at the same time create trust. This led to the development of an authentic brand identity that now enriches the market for natural alternatives for histamine intolerance.
As part of the comprehensive brand development, Metaloop created a coherent brand experience that convincingly communicates the values and mission of the start-up.
Responsible at Milviva: Tony Hrnek. Responsible at Metaloop: Jonas Hauser (Creative Direction and Consulting), Rachel Pfaffen (Creation).
