Midpoint realizes corporate film for Fiul with Gen-AI
As part of the rebranding of the consulting firm Fiul, a corporate film was produced in collaboration with Midpoint Film, created almost entirely using Gen AI technologies. The approximately 90-second film explores the intersection of technology and creativity.
For the rebranding of the consulting firm Fiul, a corporate film was created in collaboration with Midpoint Film that explores the interface between technologies and creativity. As Fiul is positioning itself even more strongly in the field of AI in the future, Midpoint saw this project as an opportunity to develop a film that is implemented almost entirely with Gen-AI technologies.
The concept, voice-over, imagery and music for the 90-second film were created using tools such as Suno, ElevenLabs and a variety of image and video generators. AI supports but does not replace: each sequence required intensive curation, testing and adaptation to the new tools published each week. Given the rapid development of these technologies, achieving state-of-the-art is a continuous, never-ending process.
The film is therefore not so much a departure from the classic craft, but rather an outlook on its possible expansion - a vision of how technology can enrich the work and how AI can be meaningfully integrated into creative processes without giving up one's own self-image as a filmmaker.
At the same time, the project shows what is missing in AI productions: real people, real stories and the intensive, inspiring work processes on set. It is precisely these encounters and creative exchanges that are a central part of the profession and something that is particularly loved about the work.
Responsible at Midpoint Film: Michael Schwendinger (Director), Ellen Wolf (Producer), Noah Debbabi (Edit, Prompting), Martin Linka (Sound Design), Janic Halioua (Executive Producer). Responsible at Fiul: Nora Blaesy (Business Development Consultant & MarKom Manager).
