Marty-Trezzini creates visual signature for The Chedi Andermatt
With a new promotional video for The Chedi Andermatt, Marty-Trezzini brings the luxury hotel to life even for those who aren't there in person.
Five stars can be shown. They can only be felt by experiencing them. This is precisely where Marty-Trezzini's image film for the Chedi Andermatt comes in. They were looking for a unique visual language for the Chedi Andermatt that would create an atmosphere instead of depicting rooms and allow guests to immerse themselves rather than lead them. The visual world created works with slow, flowing movements, generous long shots and intimate details. Textures and light take center stage, the guests appear as natural explorers. The visual level is complemented by a restrained sound design that deliberately uses silence and natural sounds as part of the sensory luxury experience.
The film is an invitation to the Chedi Andermatt and to Andermatt as a destination. Interiors, dining experiences and alpine landscapes intertwine and form a cohesive overall picture. "Marty-Trezzini has translated our brand visually with great precision. The film manages to bring the special tranquillity and depth of the Chedi Andermatt to life without being too explanatory. We are all the more looking forward to continuing this approach with the summer version," says Katharina Rapp, Cluster Director of Marketing at The Chedi Andermatt. The film will be shown as a seasonal highlight on the website and via the hotel's digital channels, enhanced by adapted social cutdowns.
Responsible at Chedi Andermatt: Katharina Rapp (Cluster Director of Marketing). Responsible at Marty-Trezzini: Concept & production: Marty-Trezzini. Director: Alix Gerber. Producer: Pauline Schmid. Production assistant: Romina Häner. DoP: Emil Maeder. Lighting: Sam Lüscher.
