Brand change, orchestrated by Brandpulse: Bitpanda wants to become a brand with lifestyle flair
With the support of the Zurich-based branding agency Brandpulse, Bitpanda is undergoing a comprehensive brand transformation and positioning itself as a premium lifestyle brand in the global financial market.
The realignment is based on a targeted strategy for Gen Z and millennials and is underlined by a new brand design and an international rollout.
The focus of the transformation is on a clear premium positioning and high recognizability. The design focuses on dark green and silver, modern typography and dynamic motion design. The uniform branding can also be seen in sports sponsorship - for example with FC Bayern Munich, PSG and AC Milan - as well as in the new bank cards. The new global campaign will be launched in August 2025 to coincide with the UK market launch.
For the spatial implementation, a new design concept was realized at the Vienna headquarters and communication was switched to English, including Tone of Voice. A brand movie visualizes the new brand identity.
Dominik Beier, Chief Commercial Officer of Bitpanda, considers the collaboration with Brandpulse to be a success: "In working with Brandpulse, we have succeeded in achieving a fundamental transformation from a crypto player with a start-up approach to a global financial player with lifestyle flair."
