Livique. Live it. Love it: Valencia develops claim for the furniture store
Livique positions itself as a modern home furnishings store with a diverse product range. Valencia Kommunikation has developed a tagline that captures what Livique stands for.
As part of a new communication guideline, the aim was to sharpen Livique's identity and strengthen the furniture store's emotional profile. The starting point was an in-depth analysis of Livique's brand values, mission and vision. The focus was particularly on the question of how the brand experience can be summarized from the customer's perspective: At Livique, homeliness is not just offered, but lived and loved.
Emotional and memorable
Based on these findings, Valencia developed the claim "Livique. Live it. Love it.", which "brings this essence to the point and strengthens Livique communicatively", according to the agency. In addition to the content, great attention was also paid to the form of the claim: the three elements form a sequence that integrates the brand name at the end and incorporates it tonally and rhythmically. The triple structure created in this way is intended to arouse emotions and supports brand recognition.
The new claim has been integrated into the brand communication since the end of April 2025 and will be visible across various channels in future.
Responsible at Livique: Oliver Roth (Head of Livique) Fatima Gmati (Head of Marketing). Responsible agency: Valencia Communication.
