Let's talk about women's football: Volta develops the visual identity of the SFV legacy
For the future of Swiss women's soccer: Volta Studio is developing the visual identity for the SFV's «Here to Stay» legacy campaign.
With the Uefa Women's Euro 2025 in its own country, the Swiss Football Association (SFA) is not only using the stage for the tournament, but also for a long-term support program: The SFA Legacy brings together over 20 projects for the targeted empowerment of girls and women in Swiss football.
Under the claim "Here to stay", the SFA confirms that the measures initiated in the context of Euro 2025 should have an impact beyond the tournament. The aim is to double the number of active female players, coaches, referees and officials by 2027.
Volta Studio has developed an independent visual identity for this future program. This bundles the SFV legacy in terms of design and clearly conveys the association's values. The new look is intended to stand for sustainable development and progress - deliberately detached from typical gender clichés.
The presentation has been gradually rolled out on digital platforms, at events and in physical locations since Tuesday as part of the press conference at the Barfüsserkirche in Basel. The accompanying website Heretostay.ch was designed and implemented by Mutoco.
Responsible at the Swiss Football Association SFV: Alice Holzer, Dominik Erb, Nils Sommer. Responsible at Volta Studio: Isabelle Lindner, Selina Muth, Janika Schweizer. Website (design/code): Mutoco.
