Klar sharpens APGN's employer brand
The Klar Employer Branding agency positioned the employer brand for the Glarus Nord APGN retirement and nursing homes and also developed the new website.
The collaboration between Klar and APGN initially focused on a workshop in which the central employer values were identified using the canvas method and condensed into a concise employer value proposition.
In a second phase, the company website was completely redesigned with the integration of the new employer page. This included UX/UI, development of the imagery and icons as well as programming.
The new image is intended to establish APGN as an attractive employer in the region and attract qualified specialists for the important work in geriatric care. Residents, potential residents as well as relatives, visitors and authorities are addressed in equal measure in order to impressively convey the qualities and services.
For the next step in communication, Klar will develop a social media strategy, design the job advertisements and develop a newsletter concept to further strengthen the company and employer brand.
Responsible at APGN: Harald Klein, Erna Lobnig, Ruth Rüegsegger, Raphael Baumgartner. Responsible agency: Clearly employer branding. Photographer: Samuel Trümpy.
