Institut Montana focuses on new Manifest film
The Institut Montana in Zug has launched a new campaign to showcase its educational offerings in a contemporary way. A manifesto-style film forms the centerpiece of the initiative and conveys the private school’s values, including through personal testimonials.
Institut Montana is starting the new school year with a fresh new look. The measures include a modern website and a manifesto film that focuses on the school's international and holistic education. In collaboration with Sandeep Abraham's film production company and the Fair Factory agency, a project was created that allows teachers, students and parents to have their say.
The film is aimed at families who are looking for a school that, in addition to "excellent academic quality, focuses above all on people", according to a communiqué. In addition, various testimonial videos were produced in which students, parents and teachers answer frequently asked questions and describe their personal experiences.
The Manifest film will be shown in cinemas in Central Switzerland and online until the end of April 2025. The redesigned website contains virtual tours, detailed information on the educational programs and insights into everyday school life.
Responsible at Institut MontanaAlexander Biner (Director), Aline Kaspar (Head of Marketing), Katherin Noor (Marketing Assistant). Responsible at FairFactoryKurt Schmid, Claude Schaub (graphics). Film productionSandeep Abraham Filmproduktion (Production Company), Sandeep Abraham (Director & DoP), Luis Oliveira (1st AD), Olivier Walther (Gaffer), Walter Gilgen (Sound), Giada Marina Giorgo (Hair & Make-Up) Edwin Parayampillil (Editing), Hastings Switzerland (Sound Studio), Marion Bernet (Photographer), Olai Interactive (Website Realization), Webrepublic (SEO conception).
