Gestalten creates new CD for Swiss Quality Hotels
Swiss Quality Hotels (SQH) supports independent Swiss hotels. The Zurich-based agency Gestalten developed and implemented a new corporate design for the marketing organization.
The organization supports the approximately 50 participating hotels with various services. The members are independent Swiss hotels located in different regions and serve various segments - alpine vacation hotels as well as urban business hotels or hotels with comprehensive wellness facilities.
What they all have in common is that they are characterized by absolute top quality, innovation and an uncompromising focus on the wishes of their guests. This common denominator is the unifying element with which the Swiss Quality Hotels Organization stands behind its members and supports them in marketing.
The striking color scheme of the new corporate design is striking. It is a deliberate departure from the previous Swiss red. The color yellow is intended to convey the vitality and youthfulness of SQH. And the colon in the logo is intended as a second feature to symbolize the position in which the organization sees itself: As a partner that helps to create high-quality guest experiences with its services.
From October, the new corporate design can be seen on the new website, which was also created by the Gestalten studio - now located in Zurich's Kreis 4 district. Further marketing and communication measures are planned.
