FS Parker is responsible for the new branding of the WS Refolio Group
As part of the merger of Refolio, Walter Sonanini, and Sonanini Bau to form the new WS Refolio Group, FS Parker was entrusted with developing a comprehensive brand identity.
The challenge for FS Parker was to unite three independent companies under a common brand umbrella without neglecting their individuality. The aim was to create a consistent image that both reflects the independence of the three companies and clearly communicates their affiliation to the group.
As part of the project, the branding was completely redeveloped - from the logo to typography, color and imagery to the digital presence. The visual identity is based on a modular system that can be flexibly adapted to the various companies. The common visual language is intended to ensure strong recognizability within the group.
The content of the rebranding was based on a comprehensive brand assessment, in which the brand values, target groups and positioning were sharpened together with the Refolio team. These values formed the common thread for the entire brand world - from the visual language to the tonality.
New website as the digital centerpiece
The centerpiece of the new brand identity is the website, which was also designed by FS Parker. It is intended to digitally summarize the new self-image of the WS Refolio Group: modern, clear, user-friendly - and consistently implemented in the new visual language.
Responsible at Refolio: Luca Fontanella (Management), Nick Moret (Junior Project Manager). Responsible at FS Parker: Anja Dellagiovanna (Key Account Manager), Hannes Sigrist-Thompson (Chief Creative Officer), Toni Pihlaja (Art Director & Senior Motion Designer), Kitti Nemeth (Graphic & UX/UI Designer).
