FS Parker creates anniversary branding for Raiffeisen
For the Raiffeisen Group’s 125th anniversary, FS Parker designed the anniversary branding and the accompanying campaign elements. The visual elements developed were intended not only to work in a digital environment but also to appear dynamic in static visuals.
The designed subjects can be flexibly adapted to the needs of the regional Raiffeisen banks with modular videos and statements. In this way, local commitments of the cooperatives can be specifically emphasized. "A high degree of adaptability is essential for the complex communicative structure of the Raiffeisen Group - without losing consistency," explains Sandra Bürkle, Head of Marketing Raiffeisen Switzerland.
FS-Parker-ECD Benjamin Franz is satisfied: "The production was logistically challenging, but the effort was worth it in view of the year-round output." CCO Hannes Sigrist-Thompson adds: "The anniversary and campaign elements reflect a Raiffeisen look that we have been able to establish over several years in both static and moving images. The look is dynamic when it comes to generating emotions and pragmatic when it comes to conveying the values typical of Raiffeisen."
The branding is accompanied by various campaigns that are played out over the course of the year.
